About and Resume
  • Work
  • UX Design: Case Study and Prototype
  • UX: Website Optimization
  • Event Branding: The Gulf Atlantic Veterinary Conference
  • AI-Integrated Event Branding: Equine Veterinary
  • Event Branding: Ocala Equine Conference
  • Event Branding: FVMA Annual Conference
  • Award-Winning Visual Identity - The Velvet Snail
  • Additional Work
  • Logos
  • Book Covers
  • Ads & Banners
  • Drawing & Illustration
  • Photography
  • Photoshop
  • Layout Design
  • Web & Interactive Media
  • IMPOWER - Changemakers AIGA 2019
Jessica Keatting's Portfolio
About and Resume
  • Work
  • UX Design: Case Study and Prototype
  • UX: Website Optimization
  • Event Branding: The Gulf Atlantic Veterinary Conference
  • AI-Integrated Event Branding: Equine Veterinary
  • Event Branding: Ocala Equine Conference
  • Event Branding: FVMA Annual Conference
  • Award-Winning Visual Identity - The Velvet Snail
  • Additional Work
  • Logos
  • Book Covers
  • Ads & Banners
  • Drawing & Illustration
  • Photography
  • Photoshop
  • Layout Design
  • Web & Interactive Media
  • IMPOWER - Changemakers AIGA 2019

UX: Website Optimization

Optimizing the FVMA website’s navigation and CTAs, along with a registration button redesign, drove a 20% YoY increase in sign-ups and $1.1M conference pass sales, leveraging AI for scalable improvements. See the prototype below.
FVMA Website Prototype

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Event Branding: The Gulf Atlantic Veterinary Conference
2024
Event Branding: Ocala Equine Conference
2021
UX Design: Case Study and Prototype
2023
Event Branding: FVMA Annual Conference
2024
AI-Integrated Event Branding: Equine Veterinary
2012
Award-Winning Visual Identity - The Velvet Snail
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