The Ocala Equine Conference (OEC), hosted by the FAEP, is a prestigious annual event focusing on equine veterinary medicine. Held in Ocala, Florida, the “Horse Capital of the World,” this conference offers expert-led presentations, practical wet lab experiences, and networking opportunities tailored to the general equine practitioner.
Project Overview
This project aimed to elevate OEC’s visual identity by combining timeless equestrian motifs with modern, elegant design elements. The result was a cohesive branding suite that conveyed professionalism, tradition, and unity within the equine veterinary community.
My Role as Graphic Designer
As the graphic designer for the Ocala Equine Conference (OEC), I was responsible for developing a cohesive and sophisticated visual identity that reflected the event’s prestige and dedication to equine veterinary medicine.
My role involved:
- Conceptualizing the branding: Creating a visual identity rooted in tradition and elegance, incorporating equestrian-inspired elements such as the herringbone pattern.
- Designing across mediums: Executing the design across a wide range of materials, including branding elements, print collateral (brochures, programs), digital assets (email templates, social media graphics), and conference signage.
- Ensuring consistency: Maintaining a unified design language across all touchpoints to reinforce the OEC brand’s professionalism and appeal.
- Collaboration: Working closely with stakeholders to ensure the designs aligned with the FAEP and OEC’s vision and objectives.
By combining timeless motifs with modern design principles, I delivered a visual identity that enhanced the OEC experience for attendees while honoring its role as a cornerstone event for equine practitioners.
Design Highlights
Branding
The branding for OEC blends tradition with contemporary design, utilizing a herringbone pattern inspired by equestrian gear and the FVMA Annual Conference. This pattern is applied sparingly to create depth and sophistication. Typography choices reflect a refined yet approachable aesthetic, with Proxima Nova Bold at 200 tracking for headers, complementing clean layouts for a cohesive identity.
Print Materials
Conference print materials, including brochures and programs, were designed to balance readability with elegance. The spacious layouts allowed for clear organization of content, ensuring vital information was easy to access while maintaining a polished look.
Digital Assets
A suite of digital designs was created, including email templates, social media graphics, and web banners. These assets carried the OEC’s branding across all digital platforms, ensuring consistency and recognition.
Conference Signage
Directional and informational signage incorporated the herringbone pattern and clean typography, providing both functionality and visual appeal. The design emphasized ease of navigation while reinforcing the OEC brand throughout the event space.
Design Philosophy
Inspired by the elegance and strength of horses, the visual identity reflects the collaborative spirit of “For Practitioners. By Practitioners.” The herringbone motif symbolizes tradition and unity, while the typography and layouts evoke a sense of prestige, professionalism, and dedication to excellence.
